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October 10, 2014

What is TechnoMagicLand?

TechnoMagicLand is Children’s Interactive Center for Science and Technology that will be open in Sofia, Bulgaria in 2015. This will be a place where the new generation examines past experiences and explores cutting edge technologies to peek into the future.

Without going as far as being a museum, TechnoMagicLand will trace the development of different branches of science during the ages, initially in seven areas: informatics, robotics, machine engineering, mathematics, physics, chemistry and astronomy.

Also, without being an educational institution, TechnoMagicLand will facilitate the acquiring of knowledge through action and participation in experiments. Here inquisitive children of all ages will discover how the laws of nature work, will monitor the way machines and tools work with suitably adapted devices and models and will conduct various experiments with them. 

The main target age group are children at the ages from 7 to 14 year old, but TechnoMagicLand will also be interesting for schoolchildren, teachers, parents and kids of all ages, because there will be organized meetings with renounced Bulgarian and international scientists, mini-courses in informatics and robotics, contests in creativity, scientific debates and workshops of interest.

TechnoMagicLand will have a travelling exhibition and will also participate in the creation of a net of polytechnic exhibitions in the country with working models in help of the Bulgarian education.

The ultimate goal is TechnoMagicLand to become a national interactive museum of science and technology through public-private partnership, where the younger generation will study the experience of the past and will meet with the latest cutting edge technology in order to get a glimpse into the future.

Why is TechnoMagicLand created?

Firstly, it is required by the increasingly accelerating development of science and technology that turns people's lives in developed countries in everyday dialogue with the new generation of appliances, machinery and equipment in the workplace, at home and in places of entertainment. The most suitable example of this is the device that almost everyone nowadays carries in their pocket and that we habitually call a phone, but which actually is a very complex information-communications-digital device. Without it we can no longer imagine our life. What are the technologies, that made possible the emergence of this new generation of phones? Maybe among one hundred children only one will ask him/herself a similar question. But if we don’t create conditions so that this particular child can answer the questions and turn the curiosity into scientific knowledge and technical skills, tomorrow he or she will not make the discovery, which would benefit the other ninety-nine.

Secondly, because there is a steady trend that formal education trails behind the actual development of science and technology. Not every school has suitable study rooms in chemistry, biology, mathematics and informatics, as well as trained teachers to transform the study of various disciplines in intellectual adventure in order to find truth in the world of the unknown. For this reason, it’s possible that thousands of children miss their calling of becoming explorers, experimenters, inventors or future engineers.

Thirdly, it is necessary for the public interest and the interests of Bulgarian business, which today doesn’t boast with enough qualified engineers and technicians. And over the next two decades it is expected that the number of engineering and technical jobs in the Bulgarian economy will double. The prosperity of the country and the quality of life will be in direct proportion to the increase in the number of scientific and technical personnel who most affect innovation in the economy.

How was the idea for TechnoMagicLand born?

The idea of creating such a TechnoMagicLand center for science, technology and explorers belongs to Ognyan Trayanov, TechnoLogica’s president who shared it as an idea for the first time in an interview, published in the  issue 5 of 2012 of the magazine “Projects”. On May 15, 2012 he initiated the first meeting of the supporters of the idea, which was attended by representatives of non-governmental organizations, scientific and educational institutions, business and the media. During the discussion there were made different proposals for the location, financing, recruitment of exhibits and installations, implementation approach and the necessary prerequisites for sustainable development. The conclusion of this meeting was that the creation of Children’s Interactive Center for Science and Technology TechnoMagicLand is directly related to the objective and the urgent need to strengthen the interest of children in STEM (Science, Technology, Engineering, and Mathematics), as well as improving the quality of education with the use of visual materials, installations and workshops.

Who creates TechnoMagicLand?

TechnoMagicLand is a project of TechnoLogica – a leading Bulgarian software company, which since 1990 has been developing a complex activity in the field of information technology and within its social responsibility activities has implemented various projects in support of education.

Who are the partners of TechnoMagicLand?

The project is open to partners. Sustainable functioning of TechnoMagicLand can be achieved by concluding partnership agreements with government agencies, museums, universities, schools and training centers, Bulgarian Academy of Sciences, scientific associations and organizations, non-governmental organizations with similar objectives and activities, enterprises, companies and business organizations and scientists, teachers, supporters and enthusiasts are attract to participate in the activities of TechnoMagicLand.

When will TechnoMagicLand be open?


The official opening of the Children's scientific and technical center in Sofia is scheduled to be held on June 1, 2015.



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